Welcome to the SOCIAL MARKETING course for the HEI Group.

This course is part of the iSIMPLY project. https://www.isimply.eu

iSIMPLY is an innovative project aiming to investigate how social media interaction can help create new learning resources for the selected target group, namely professionals in marketing. This course includes two (2) units, which are divided into four (4) subunits each. Each subunit consists of the following: description, basic material, supplementary material and a quiz, in order for the participants to test their knowledge. We hope that you enjoy the learning experience!
 

Aim and target group

iSIMPLY project aims to create an innovative social media collaborative learning model & associated e-environment where the use of social media tools enables social media marketing professionals to interact while the smart system creates training content.

This course is FREE OF CHARGE and refers to Higher Education Institution (HEI) participants, with no prerequisites or advance preparation required.
 

By the end of this course, each participant will be able to:

 manage social media communities,

 develop strategies for marketing consumer communities,

 discover consumers' needs,

 learn how to use social media tools as part of the marketing plan,

 have a good understanding of blogging and its benefits,

 have a good understanding of Facebook and its benefits,

 take advantage of Linkedin features and

 have a good understanding of Twitter and its benefits,

 receive certificate of attendance.
 

If you are interested please contact:

IZMIR UNIVERSITY OF ECONIMICS - URDE - Center for Urban and Regional Development and Environment (https://ekokent.ieu.edu.tr)- Sakarya Cad. No.156, C Block 9th Floor, Balcova, Izmir.

 Prof.Dr.Erhan Ada – erhan.ada@ieu.edu.tr

 Assoc.Prof.Dr.Yiğit Kazançoğlu - yigit.kazancoglu@ieu.edu.tr

 Assoc.Prof.Dr.Deniz Atik – deniz.atik@ieu.edu.tr

 Asst.Prof.Dr.Tuğba Örten Tuğrul – tugba.orten@ieu.edu.tr